Horse Dealers - Not All Are Created Equal

Published: 14th November 2011
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Shopping for an equine in horse country can be challenging with so many options. Horse dealers in the East Midlands are plenty, so finding a horse will not be the challenge, it will be sorting through the options. Finding the right dealer is the first step to finding the right horse.

There really isn't much that will top reputation, when trying to decide on a dealer. Every promise in the world means nothing against proof of delivering. Dealing with a reputable dealer is your best defense against ending up with the wrong horse. Whenever money is being exchanged, with that exchange comes risk of being mislead. When somebody wants to sell something, they tend to emphasis only the pros and pull the curtain on the cons. It is up to you to draw the curtains back and peek inside. It is simply the nature of buying and selling. Seller's concern is a successful transaction, resulting in profit. Buyer's responsibility is to determine the validity of the information provided on the product. The best indication of such, will come by way of past experiences by other customers. This is why we read product reviews, because we know there is so much to be learned by other people's mistakes and success.

All horse dealers are not created equal. Horse dealers in the East Midlands vary in quality, just as the horses do. You would never know that by the advertising of their products and services. Going by their word alone, you would be left to believe that every dealer in East Midlands is the very best, which obviously would be impossible. Do not let wise marketing sell you. Wise business people are skilled at convincing, but not necessarily the best horse dealers. Obviously, a well put together campaign to sell is necessary for maximum profit, and a good dealer knows that. Don't be scared away by smart business practice, but don't be over-sold on it either.

There are a variety of things to consider when deciding between horse dealers in the East Midlands. For instance, how long a dealer has been in business is very telling. A dealer with a bad reputation will rarely last, and a dealer that has been around a long time will be far more equipped with all-important customer testimonials. New dealers simply don't have the resources that you need in order to make a well-thought decision. If there is no past to sort through, there is no way of telling the truth. No reputation is as risky as a bad reputation.

When it comes to selecting your dealer, consider the value of trust. The more you trust, the better your peace of mind, which is hard to put a price tag on. Tangible things are easier to determine value of, but the non-tangible things are no less important in pricing. Of course, good price will always be a factor in any type of purchasing, and comparing cost is a necessity. Make sure you are comparing all factors that equal the sum. A dealer with little or no solid reputation is not worth the bargain.

If you are using the internet as a tool to research horse dealers in the East Midlands, be cautious and have a keen eye for scams. Tricky wording and missing vital information is a clear sign to move away from the prospect. In today's world, everybody usually starts research online. Because of the high traffic for information, it is the perfect stage for untrustworthy dealers to place ads. Schemers can easily catch their prey through naive shopping. No matter how informed we think we may be, the tactics of the unscrupulous are well-planned and methodically carried out.

Because trust can only be earned, focus only on the dealers that have done so through the voice of others. Pay attention to every detail and eliminate the questionable sellers. By doing this you will level your selection of horse dealers in the East Midlands down to the very best. The best dealers have the healthiest, well-trained horses and therefore the happiest customers.



Daniel Baker is the author of this article about horse dealers for more information visit Retreat Farm Stud

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